No tanning salon wants to see their customers leaving and never coming back in. They don’t want them to start relying upon self tanning products instead of coming in for services. There are more of those types of products on the market now than ever before. Even the top names in products that customers trust are offering them and people are buying them. Therefore the owners of tanning salons need to prevent this from happening.
Since you can’t go around bad mouthing self tanning products you need to take another route. You need to make sure you are offering them everything they could want from a tanning experience. This way they won’t be encouraged to go anywhere else. If they do ask your opinion you can tell them that you have seen plenty of people coming in with what appeared to be a fake tan due to the use of self tanning products.
The days of just offering tanning beds and booths are in the past too if you want to keep customers happy. Many of them are looking for immediate results and you can now give it to them. There are tanning showers that spray a mist that will last for up to ten days. There are people that can apply an airbrush tan to customers that looks very natural.
This is great for those who are worried about skin cancer. Some people have very fair skin and they don’t tan well at all. They may be worried about how pale they look and want to change that. No one wants to go to the pool or the beach and get comments about their white skin blinding others.
Do your best to keep prices low as that can be a turn off for tanners too. With the cost of everything going up they may need to cut out expenses. You don’t want their tanning sessions to be one place where they do so. Offer them great deals that they simply can’t pass up. Make sure you advertise how tanning can improve a person’s mood and mental well being too.
How well does your staff know about what you offer? They need to be avid salesmen without being pushy. They need to be prepared for frequently asked questions about the tanning process. This is important because if a customer wants to be alone to figure it out they may as well be at the store in the isle with self tanning products.
Choose the products you will sell at your tanning salon carefully too. They definitely need to be better quality than what they can buy at the local retailers. Make sure you have a good selection for each skin type. Your staff can then direct people to the right products for their needs. Customers love this type of personal attention and it can keep them coming in as regulars.
If you pay attention to what is going on with self tanning products, you can advertise in a manner that still gets customers to your tanning salon. There is still a great market for this type of business so don’t dwell on the issue too much. Instead continue to create ways to get people to see what all you have to offer them. Make sure you have plenty of tanning options so they can choose the one that will benefit them the most.