by Kathy Austin

Showcasing his cherished work of art, either a painting or a sculpture, was an uphill task for an aspiring artist. Traditional art galleries simply will not let him even put his foot in let alone display his art. The people who patronized these galleries were the genteel ones, and almost always admission was by invitation. An artist’s road to glory and recognition was an uphill task and a pretty steep one at that. Recognition came late to many, sometimes just too late.

This was compounded by the fact that art is a matter of personal likes and dislikes. The beauty of a piece of art is only in the eyes of the beholder. As such an upcoming artist needed someone to push him along, a Godfather, so to say. Or he had to be a genius, but the history of art has a long list of those geniuses for whom recognition came late. So, even if the new artist did find a small gallery, in some Godforsaken alley or bye lane, it was not his to decide whether it was worth hanging on above ones’ mantelpiece.

With the advent of the Internet, this scenario has undergone such a transformation that it is now possible for a budding artist to have his or her work of art exposed to the entire world. It is the best medium for a talented artist to take advantage of. A medium from which the artist can showcase his or her creativity all over the world.

These are the Online Art Galleries. Online Art Galleries are those that can feature various styles of art of various artists, all at the same time. An upcoming artist can have his paintings or sculptures uploaded to an Art Gallery for view. There is no limit to what can exhibited on an online art gallery. Reproductions of contemporary art with detailed descriptions of them, paintings of budding artists, photographs, digital art and even videos you or someone else had taken.

1. Space is no longer a restriction. There is unlimited space. The artist can keep on adding to the collection already on display. Physical space restricts the number of articles that can be displayed at a time. 2. There is virtually no time limit for an artist to keep a work or works on display. It is absent if he own the gallery. 3. What can be displayed and what cannot be displayed on an online gallery is limited only by one’s imagination. What cannot be displayed is virtually non-existent. Ranging from contemporary art to the now evolving digital art every form of art can be shown without restriction. 4. He or she can set the price of the article on display and increase or reduce it depending on the popularity or not of a particular style of art.

There are two primary ways by which art can be exhibited and put up for sale on these virtual galleries. If the artist wants to own the gallery, he can either build it or have it built. This requires an initial outlay on his part. Alternatively he can use the services of an already established gallery and have his art displayed on it. Since he owns the gallery all the advantages mentioned above are available to him unconditionally. But all the logistics have to be handled by him.

On the other hand, the artist can join any of the many established online galleries and have his wares put on view by them. The services offered range from the free to the paid and in the paid service, the amount paid. Certain limitations, such as the number of works that can be put up and the time frame for which they can be put, come with free hosting. In the paid galleries, services are more flexible. These online art galleries also handle the sale of these items. For a commission, they provide all the infrastructure necessary for the complete transaction.

An online art gallery is thus a boon to an aspiring artist. He gets the required exposure, in fact world wide exposure, and the opportunity to sell them online. All he has to do is paint the next Mona Lisa.

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